About this event
Hosted by Trenton Chen (Co-founder & CEO, GoFreight) and Brian Li (Co-founder & CEO, Revenue Vessel; former Flexport outbound sales lead who helped drive 90% of the company's revenue). Designed specifically for freight forwarders with small or nonexistent sales teams, this session breaks down how to generate pipeline from scratch and win new shippers through practical outbound prospecting—even without large budgets or inbound leads.
What to expect?
- Fast, High-Intent List Building: How to define your best-fit shippers in 10 minutes, build your first 100-account contact list in an afternoon using low-cost tools, and tap into the highest-converting source: dormant past customers inside your TMS.
- The 4-Part Cold Call Framework: A battle-tested structure to master the first 30 seconds, deliver a tailored 1-sentence value pitch, handle common objections, and lock down a concrete meeting on the phone rather than settling for "send me an email."
- Manual Validation Before Automation: Why you should handcraft sub-100-word emails and dial manually before scaling—enabling you to isolate variables, test messaging, and establish a repeatable motion before investing in automated sequences or full-time hires.
- First-Meeting Preparation That Converts: How to move beyond generic rate requests by diagnosing specific supply-chain pain points in advance and aligning origin rates to close deals effectively.