On December 1, 2025, WiseTech Global transitioned approximately 95 percent of CargoWise customers to a new commercial model called CargoWise Value Packs. This replaced the seat and transaction license (STL) model that had been in place since 2014. The change was announced in late October 2025, effective a month later, and the industry is still working out what it means.
CargoWise pricing in 2026 is a published fee per job: $2.63 to $19.95 per forwarding shipment and $3.28 or $9.95 per stand alone customs procedure, according to the list prices on the CargoWise community pricing page (version 26.10, checked October 12, 2026). The Value Pack model took effect December 1, 2025 (Freight & Trade Alliance). There are no seat fees and no standard cloud hosting fees. This guide, updated in October 2026, breaks down exactly what changed, what forwarders report about cost impact, what WiseTech has changed since the first invoices, and the questions to ask before your next invoice arrives.
Key Takeaways
On December 1, 2025, WiseTech Global transitioned approximately 95 percent of CargoWise customers to a new commercial model called CargoWise Value Packs. This replaced the seat and transaction license (STL) model that had been in place since 2014.
The Old Model (Pre December 2025):
The New Model (Value Packs):
WiseTech publishes one community price list that applies equally to every customer, and discounts from the old STL model do not carry over. These are the list prices in USD on the CargoWise community pricing page (version 26.10, checked October 12, 2026). The Value Pack model itself took effect December 1, 2025 (Freight & Trade Alliance).
| Value Pack and transaction type | Charge basis | List price (USD) |
|---|---|---|
| Forwarding: import shipment, FCL or FTL (including domestic legs) | Per shipment | $19.95 |
| Forwarding: import shipment, LCL, LTL, air or non FCL | Per shipment | $13.30 |
| Forwarding: export shipment, FCL or FTL | Per shipment | $12.75 |
| Forwarding: export shipment, LCL, LTL, air or non FCL | Per shipment | $8.35 |
| Forwarding: gateway, transit, cross trade or coload shipment, FCL or FTL | Per shipment | $3.95 |
| Forwarding: gateway, transit, cross trade or coload shipment, LCL, LTL, air or non FCL | Per shipment | $2.63 |
| Customs (stand alone): import, duty deferral, FTZ or drawback procedure | Per formal procedure | $9.95 |
| Customs (stand alone): export, land border or other core procedure | Per formal procedure | $3.28 |
| Land Transport: containerized | Per container | $1.95 |
| Contract Warehouse: standard pick and pack order line | Per order line | $0.95 |
Formal customs declarations attached to a forwarding shipment are included in the Forwarding Value Pack at no extra charge, and only the master house bill is charged (sub house bills are not). The fee triggers when the shipment billing tab is opened after the job is registered and saved; a cancelled shipment with no billing job is not charged (CargoWise Value Pack FAQ).
There are four Value Packs (Forwarding, Customs, Contract Warehouse Manager and Land Transport), and customers can mix them. WiseTech positions them as a comprehensive offering (WiseTech announcement):
The pitch is simplified billing with everything bundled into one transaction based fee.
The community price list also carries optional services billed on top of the Value Packs. Examples as listed on October 12, 2026: a $250 monthly minimum fee per private cloud instance for customer hosted setups, $2,500 per month for CargoWise Cloud read only SQL access, $200 per month per secured link or VPN, and payment term surcharges of 2 percent for net 30, 4 percent for net 45 and 6 percent for net 60 days. A minimum monthly charge applies only when usage is near zero.
While WiseTech frames the change as simplification, forwarders are reporting significant cost increases.
According to trade press reporting in December 2025:
| Reported Impact | Details |
|---|---|
| Increases forwarders were modeling | 20% to 50%, with some expecting costs to more than double (Breakbulk News, December 8, 2025) |
| Per shipment increases reported | 45% to 50% (The Loadstar, December 11, 2025) |
One forwarder told The Loadstar its CargoWise costs rose 35 percent overnight, and another said: "Our increase is almost 50%." Breakbulk News found the same range across trade media, Reddit threads and LinkedIn groups.
"It's going to be more expensive for the majority of companies," says Robert Petti, CEO of Prompt Global (The Loadstar, December 2025).
"I don't think any forwarder has an extra 35% of margin that they can just put towards this," says one forwarder (The Loadstar, December 2025).
Beyond cost, forwarders have raised concerns about how the transition was handled:
Robert Petti, CEO of Prompt Global, an AI platform built for CargoWise customers, told The Loadstar that the structural barriers to switching are large, because CargoWise carries customs and accounting compliance for many of the largest economies:
"Forwarders have to understand this is their new normal; this is where they are in the market now," says Robert Petti.
WiseTech CEO Zubin Appoo has acknowledged the rollout was disruptive and said greater sensitivity to regional holidays would be taken on board (The Loadstar, January 27, 2026).
The first round of invoices under the Value Pack model arrived in January 2026, and they deepened concerns.
According to The Loadstar, customers are encountering a line item called "Transitional Pricing Protection" or TPP on their invoices. WiseTech describes this as an adjustment that ensures pricing does not change during the transition from the prior pricing model. In theory, it sounds reassuring. In practice, it has created more confusion.
Some forwarders reported that their invoices effectively matched their old pricing, with the TPP adjustment making up the difference. That raises a difficult question: is this a temporary cushion before the real increase kicks in, or is this what the new model actually looks like? Nobody seems to know for sure, and WiseTech has since said the transitional period has no fixed end date.
"If I were a forwarder, I'd anticipate this being the new normal," says one technology provider.
By February 2026, The Loadstar reported that rival TMS providers were seeing a sharp rise in interest. The conversation has shifted. Forwarders are no longer just grumbling about costs. They are actively exploring alternatives, requesting demos from competing platforms, and in some cases beginning migration planning. What started as frustration over a pricing change is turning into a broader reckoning about vendor dependency.
Several things have become clear since the first invoices. Each item below is dated to its source.
In a January 27, 2026 interview with The Loadstar, WiseTech CEO Zubin Appoo confirmed that Transitional Pricing Protection was not offered to every customer, that it has no fixed end date, and that contracts require 30 days notice of pricing changes. He described the per shipment charges as "typically ranging from around $2 up to about $20".
The Loadstar reported in January 2026 that a further adjustment for CVP Premium Cloud Services pricing would show on March 2026 invoices (The Loadstar, January 8, 2026).
WiseTech changed the Value Packs during the second half of its 2026 financial year, mostly the point in a job at which the fee is charged, plus some packaging changes. Appoo said the model charges "between $2.63 and $19.95 per job, depending on the permutation or type of shipment". CargoWise revenue for FY26 was $756.9 million, up 11 percent, and Appoo said most of that growth came from moving customers from the old model to the Value Packs. Around 95 percent of customers have migrated, and the impact varies: "some pay more, some pay far more, some pay less, some pay far less" (The Loadstar, September 3, 2026).
A Citi research note dated October 1, 2026 reported that WiseTech plans to monetize CargoWise AI agents separately from the Value Packs. WiseTech said six agentic capabilities remain available inside the Value Packs and did not say which future capabilities might carry extra charges (The Loadstar, October 8, 2026). For budgeting, treat any new AI agent as a possible added cost until WiseTech publishes a price.
Understanding WiseTech's rationale helps contextualize the decision, even if it does not change the impact on your business.
WiseTech CEO Zubin Appoo positioned the change as:
Analysts focused on the revenue upside. Broker Jefferies said the new pricing is consistent with its projection of a 6 percent uplift in CargoWise annualized revenue in FY26 and FY27 (Reuters, November 30, 2025).
WiseTech's dominant market position in freight forwarding software enables this kind of pricing restructure. As The Loadstar reported, many forwarders feel trapped with limited alternatives that match CargoWise's comprehensive functionality.
WiseTech says 24 of the top 25 global freight forwarders use its software. The company's $2.1 billion acquisition of e2open, announced in May 2025, further extends its reach toward shippers.
WiseTech suggests the automation fee can be treated as a disbursement and passed directly on to your customer for recovery. But can you actually do this?
The Loadstar reported widespread skepticism in January 2026:
"Their response that 'it's up to the forwarder whether they recover these costs' is far from true," says Jay Rogers of MA Logistics, who said CargoWise had made removing the charge from shipper invoices "an extremely manual process."
Independent consultant Natalia Gerasina pointed to a fragmented forwarding market where operators face intense competition and limited ability to pass on new IT costs. WiseTech's position is that the fee is one of the smallest disbursements on the shipper's invoice and that recovering it is "entirely up to the forwarder."
The core challenge: shippers view freight forwarding as a commoditized service. In a competitive market, adding a new technology fee line item risks losing business to competitors who absorb the cost. Forwarders that build margin protection into the quoting workflow itself, using Rate Management Quoting Software for Forwarders to compare rates and build every quote from the same rate data, can rebalance technology fees inside their rates without one off customer conversations.
Customers do not expect to see their vendor's software costs on an invoice. One forwarder told The Loadstar that when it warned a customer about a CargoWise automation fee on every file, the customer said it would switch forwarders, and Breakbulk News reported a long standing client threatening to move volume the moment a line item labeled CargoWise appeared.
There is no universal right answer. But assuming you can simply pass it through without customer impact is optimistic.
Beyond absorbing or passing on the fee, forwarders have responded to the December 2025 Value Pack rollout in three ways.
| Response | What it looks like in practice |
|---|---|
| Negotiate with CargoWise | Contest individual line items and job counts on the first invoices (some forwarders found that CargoWise job counts did not match their own reports) and raise an eRequest if the impact is material. The community price card itself is not negotiated. |
| Right size the platform | Compare the modules you actually use with what the Value Packs include. |
| Evaluate alternatives | Rival providers told The Loadstar that interest turned into action once the first bills arrived in January 2026. Questions to settle first: what share of the Value Pack modules you actually use, whether you can move before renewal, and whether the alternative matches your trade lane and compliance needs. |
If you are a CargoWise customer, here are ten questions to help you understand your new cost structure:
What "Transitional Pricing Protection" adjustments appeared on your early 2026 invoices? If you see TPP line items, you need to understand whether your current bill reflects your final pricing or a temporary cushion. Ask WiseTech directly: when does TPP end, and what will your invoice look like after it expires?
Request a detailed projection from your WiseTech account representative. Get it in writing. Compare it to your actual 2025 monthly spend. And specifically ask for clarity on your TPP timeline.
If your cost analysis reveals significant increases, you have several paths forward:
Community list prices apply to every customer, so the price card itself is not a negotiation point. What can be discussed is your overall bill: WiseTech made TPP decisions customer by customer, and its Value Pack FAQ acknowledges that some customers face a material increase and says WiseTech would be happy to discuss it. Freight & Trade Alliance advises members with material financial or operational impacts to raise an eRequest with WiseTech. It is worth asking, especially if you are a larger customer.
If you are paying for features you do not use, the new model might actually benefit you since everything is included. Review your actual usage patterns.
Many forwarders are using this moment to seriously evaluate whether CargoWise is still the right fit. And "seriously" is the key word here. This is no longer a hypothetical conversation.
By early 2026, industry publications report that the pricing changes have pushed forwarders from quietly wondering about alternatives to actively exploring them. The Loadstar notes growing interest in competing platforms, and larger forwarders building or buying their own tools around CargoWise. Rival providers say they are seeing a sharp rise in interest.
The market has evolved. Mid size forwarders now have credible options. GoFreight runs quoting, shipments and accounting on one platform. GoFreight implementation for a 20 user forwarder runs 4 to 8 weeks in phases. For a comprehensive comparison of your options, see our Complete Guide to CargoWise Alternatives.
For some forwarders, CargoWise remains the best fit despite the cost increase. If you genuinely use the platform's advanced capabilities and global network, the value may justify the price. The question is whether you are paying for what you actually use, or paying for a platform built for companies much larger than yours.
This pricing change reflects a broader dynamic in logistics software. Enterprise platforms are monetizing their market position, while cloud native alternatives offer different pricing models. The useful question goes beyond how much CargoWise costs: what is the right software investment for your business?
For mid size forwarders processing 200 to 500 shipments monthly, paying enterprise prices for a fraction of enterprise functionality may not make sense. The December 2025 pricing change has made that calculation more stark.
The CargoWise pricing story is still unfolding. Several developments will shape how this plays out over the rest of the year.
The end of Transitional Pricing Protection. If your current invoices include TPP adjustments, your real costs under the Value Pack model may be higher than what you are seeing today. WiseTech said in January 2026 that TPP has no fixed end date, and that uncertainty alone should be a planning concern. The conservative move is to budget for the full Value Pack rate and treat any TPP benefit as temporary.
WiseTech's financial results. Broker Jefferies, reported by Reuters, projects a 6 percent revenue uplift from the new pricing model in FY26 and FY27. WiseTech has now reported: FY26 CargoWise revenue rose 11 percent to $756.9 million, with most of the growth attributed to the move to Value Packs. The next signal to watch is how WiseTech prices the AI agents it plans to sell outside the Value Packs.
The competitive landscape is shifting. Rival TMS providers are getting more attention than they have in years. The longer forwarder frustration persists, the more momentum alternatives will build. For mid size forwarders in particular, the cost of switching may start to look more attractive than the cost of staying.
Shipper pushback will become clearer. The industry is still testing whether forwarders can successfully pass automation fees to shippers. Forwarders quoted by The Loadstar in January 2026 described limited ability to pass new IT costs on in a competitive market. A few forwarders have reported customers balking at the new line item on their invoices. Others have chosen to absorb the cost rather than risk losing accounts (Breakbulk News, December 2025). How this dynamic settles will determine whether the Value Pack model becomes a margin squeeze or an industry accepted pass through.
This week:
This month:
This quarter:
Sources: CargoWise community pricing and Value Pack FAQ (checked October 12, 2026), WiseTech Global announcement (October 31, 2025), Freight & Trade Alliance (January 2026), Breakbulk News (December 2025), The Loadstar (December 2025; January, February, September and October 2026), Reuters (November 2025), and analyst reports from Jefferies and Citi.
Ready to explore your options? Freight forwarding platforms designed for mid size forwarders may offer better value than enterprise suites. For a detailed feature by feature analysis, see our CargoWise vs GoFreight comparison.
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Under the Value Pack model that took effect December 1, 2025, CargoWise charges a single per transaction automation fee instead of separate seat, hosting, and module fees. List prices on the CargoWise community pricing page (version 26.10, checked October 12, 2026) run from $2.63 to $19.95 per forwarding shipment, for example $19.95 for an FCL import and $13.30 for an LCL or air import, and $9.95 for a stand alone import customs procedure. Total monthly cost depends on your shipment volume, the mix of transaction types, and any Transitional Pricing Protection adjustment still on your invoice. WiseTech publishes the community price list on the CargoWise website, but your monthly total depends on your job mix, so ask your account representative for a written projection.
The CargoWise Value Pack pricing model, introduced on December 1, 2025, replaces the previous seat and transaction license (STL) model. Instead of per user licenses plus separate cloud hosting, module, and transaction fees, Value Packs bundle everything into a single per transaction automation fee. Current list prices (version 26.10, checked October 12, 2026) include $19.95 per FCL import shipment and $9.95 for a stand alone import customs procedure, with unlimited users and access to 216+ modules.
CargoWise announced the Value Pack pricing model on October 31, 2025 and transitioned approximately 95 percent of customers on December 1, 2025. The first invoices under the new model arrived in January 2026. Forwarders say the change landed with minimal warning, after most 2026 IT budgets had been set, which is part of why the rollout has been so disruptive to 2026 budget planning.
According to December 2025 trade press reporting, forwarders modeled cost increases of 20 to 50 percent (Breakbulk News), and several reported per shipment increases of 45 to 50 percent (The Loadstar). WiseTech says the impact varies by customer: "some pay more, some pay far more, some pay less, some pay far less" (The Loadstar, September 2026).
The CargoWise automation fee is the per job Value Pack charge that CargoWise adds to your customer's invoice by default as a disbursement line. It is sometimes called the CargoWise Value Pack (CVP) fee, and it replaces the old seat and module fee structure. It applies to each shipment or job processed, with the exact rate varying by transaction type. Common examples include destination CargoWise automation fees on inbound shipments and origin CargoWise automation fees on outbound shipments. The fee is non optional under the Value Pack model and applies to all customers transitioned on December 1, 2025.
Transitional Pricing Protection (TPP) is a line item on early 2026 CargoWise invoices that ensures pricing does not change during the transition from the prior pricing model. Some forwarders report that their invoices match old pricing only because the TPP adjustment makes up the difference. WiseTech said in January 2026 that TPP has no fixed end date, so the conservative planning move is to budget for the full Value Pack rate and treat any TPP benefit as temporary.
Industry consensus says it is challenging. Freight forwarding is a commoditized service, and shippers view a new technology fee line item as a reason to shop competitors. Breakbulk News reported in December 2025 that some forwarders saw customers balk at the new line item, while others chose to absorb the cost rather than risk losing accounts. Only some forwarders, typically with strong account relationships, successfully pass the fee through selectively. Forwarders with disciplined quoting workflows that already roll surcharges into a single rate sheet have an easier time rebalancing without customer friction.
No. CargoWise charges a published fee per job under the Value Pack model, from $2.63 to $19.95 per forwarding shipment on its community pricing page (version 26.10, checked October 12, 2026). What is free for Value Pack customers is most WiseTech Academy training, and there are no separate seat or standard cloud hosting fees.
You quote in CargoWise through its rates and contracts tools: search buy rates by origin, destination, carrier and commodity, apply configurable pricing rules to calculate sell rates and margin, and convert an accepted quote into a booking with automated job costing. Rate management is included in the Forwarding Value Pack.
CargoWise is used by large global forwarders, customs brokers and logistics providers, including DSV, whose contract runs to September 2028 according to The Loadstar (September 2026). WiseTech says around 95 percent of its customers have moved to the Value Packs.
CargoWise's main competitors are GoFreight, Magaya and Descartes. Modern freight forwarding platforms include GoFreight (quoting, shipments and accounting in one system), Magaya (strong warehouse management), and Descartes (compliance focus). Mid size forwarders in particular now have viable alternatives with different pricing models; GoFreight implementation for a 20 user forwarder runs 4 to 8 weeks. See CargoWise Alternatives for a full comparison and CargoWise vs GoFreight for a feature by feature look at one option.
It depends on your company size, current CargoWise usage, and cost sensitivity. If your projected Value Pack cost increase is 20 percent or more and you use only a small share of the available features, alternatives are worth concrete evaluation. If you are a global enterprise using CargoWise's advanced capabilities and partner network, the value may still justify the cost. Start by running your own transaction volume through the Value Pack pricing model, then compare to one or two alternative demos before deciding.