CargoWise vs GoFreight: Honest Comparison for Mid-Size Forwarders

A fair, detailed look at both platforms to help you make the right choice for your business.

Introduction

If you're a mid-size freight forwarder evaluating software options, you've probably encountered both CargoWise and GoFreight. One is the industry incumbent with decades of market presence. The other is a cloud-native challenger designed specifically for the mid-market.

This comparison won't pretend to be unbiased: we built GoFreight, and we believe it's the better choice for most mid-size forwarders. But we also believe in honest comparisons. CargoWise has genuine strengths, and for some businesses, it remains the right choice.

Let's break down how these platforms actually compare across the factors that matter most to freight forwarders.

Quick Comparison Summary

Pricing: Predictable vs. Variable

CargoWise (January 2026 Value Pack Model):

Following the January 2026 pricing restructure, CargoWise now charges per-transaction fees:

While WiseTech positions this as "simplified billing," forwarders are reporting 20-50% cost increases under the new model. The variable nature means your costs fluctuate with shipment volume.

"I'm scared to death every time I see a bill, I get a headache."

— Branch manager at a mid-size forwarder

For more details on the pricing changes, see our CargoWise Pricing 2025 breakdown.

GoFreight:

GoFreight uses per-user pricing with predictable monthly costs. Your bill doesn't change based on how many shipments you process. According to industry research, entry-level plans range from $3,000-$12,000/year, with professional tiers at $15,000-$50,000/year depending on features and users.

The Bottom Line:

• Choose CargoWise if: You have high-volume operations where per-transaction pricing might work in your favor
• Choose GoFreight if: You want predictable pricing that doesn't fluctuate month-to-month

Ease of Use & Training

CargoWise:

CargoWise is a powerful system, but that power comes with complexity. Users consistently report:

"The system is too complex. The procedure is very complicated. You can't proceed even if you make a small mistake."

— Operations manager at a Hong Kong freight forwarding office

Training typically requires:

• WiseTech Academy courses
• Formal certification programs
• Months of on-the-job learning
• Ongoing training for updates

Review sites note that "CargoWise has poor customer service and has a learning curve for new users."

GoFreight:

GoFreight was designed with modern UX principles. G2 reviewers rate it 4.8/5, with consistent praise for:

• Intuitive interface design
• Quick onboarding (days, not months)
• Web-based access (no installation required)
• Mobile-friendly for remote work

Users note: "User reviews consistently highlight the software's intuitive design and ease of use, making it suitable for businesses of all tech skill levels."

Some users mention a learning curve due to comprehensive features, but the consensus is that it's significantly easier than CargoWise.

The Bottom Line:

• Choose CargoWise if: Your team has the capacity for extensive training and you need maximum configurability
• Choose GoFreight if: You want your team productive quickly without months of training

Core Features Comparison

Ocean Import/Export

GoFreight customers report up to 50% productivity gain in Ocean Import FCL workflows specifically, driven by streamlined interfaces and automated tracking.

Air Import/Export

Both platforms handle air freight operations. CargoWise has deeper functionality for complex air operations, particularly for forwarders handling high air freight volume with complex routing.

Accounting Integration

 

"While many freight forwarding solutions require third-party accounting software, GoFreight has built-in accounting capabilities. This means that revenue, expenses, and profitability can be tracked directly within the platform."

— Software Connect review

Customs & Compliance

CargoWise has more comprehensive customs modules, particularly for non-US markets. GoFreight's compliance tools are optimized for US/Canada operations.

Where CargoWise Wins

Let's be honest about CargoWise's genuine strengths:

1. Global Enterprise Scale

If you're a large multinational with offices across 50+ countries, CargoWise's single-database architecture and global compliance modules are genuinely advantageous. The platform was built for this use case.

2. WiseTech's Acquisition Network

WiseTech has acquired numerous specialized logistics software companies, creating a broad ecosystem. If you need specific niche capabilities (like specialized dangerous goods handling or complex intermodal operations), CargoWise may have acquired a solution.

3. Air Freight Depth

For forwarders with heavy, complex air freight operations, CargoWise's air modules have decades of refinement. If air freight is your core business, this matters.

4. Industry Incumbency

Some shippers and partners expect CargoWise specifically. If your major customers require it, that's a legitimate consideration.

Eric Johnson, Senior Technology Editor at the Journal of Commerce, explains this dynamic: software pricing in logistics reflects "how difficult it is for the customer to replace the existing product upon which it relies" rather than competitive merit. He compares it to homeownership—after years of investment and customization, users tolerate significant cost increases rather than face switching pain.

Johnson notes: "It's not that CargoWise has a majority of the world's forwarders as customers—it's that they have a healthy proportion of the ones that have invested in software." This market position grants pricing power through irreplaceability.

Where GoFreight Wins

1. Right-Sized for Mid-Market

GoFreight was purpose-built for forwarders with 10-200 employees. Our freight forwarding software delivers enterprise capabilities without enterprise complexity or pricing.

2. Modern User Experience

The interface was designed in 2014, not 1994. Your team will actually want to use it. This translates to faster adoption, fewer errors, and less training time.

3. Predictable Pricing

No per-transaction fees. No surprise invoices. You know what you'll pay before you sign.

4. Implementation Speed

Average implementation: 7 days for standard setups, 2-4 weeks with customization. Compare to 6-9 months for CargoWise.

5. Customer Support

Dedicated customer success managers, 24-hour email response, US-based support team. Users consistently cite support as a key differentiator.

6. Proven Results

• Average 97.5% revenue increase for US freight forwarders over 2 years
• 50% revenue growth on average
• 38% cost reduction on average
• 53% reduction in demurrage and detention fees

Real Customer Perspective

What Former CargoWise Users Say:

"We realized we were paying for air freight, warehousing, and customs modules we'd never even opened. Our actual usage was maybe 25% of what we licensed."

— Operations director at a 40-person forwarder

"All of the sudden [CargoWise] raised its prices 4 times which is insane."

— Branch manager at a multi-regional forwarder

What GoFreight Users Say:

"GoFreight Sales and product teams are very proactive in providing product introduction and answer in-depth questions with patience."

— G2 Review

"The support team from GoFreight provides fast responses to aid/troubleshoot usage problems."

— Capterra Review

Decision Framework

Choose CargoWise if:

• You're a large enterprise (500+ employees) with global operations
• You need complex air freight functionality as your core business
• Your major customers contractually require CargoWise
• You have the budget for 6-9 month implementation
• Your team has capacity for extensive training
• You genuinely use the majority of the 216+ modules

Choose GoFreight if:

• You're a mid-size forwarder (10-200 employees) focused on growth
• Ocean freight is your primary business
• You want predictable, per-user pricing
• You need to be operational in days/weeks, not months
• Your team values modern, intuitive software
• You want dedicated customer success support
• You're primarily focused on US/Canada operations

Making the Switch

If you're currently on CargoWise and considering GoFreight, the migration process is more manageable than you might think. We've helped forwarders transition in as little as 2-4 weeks.

For a detailed walkthrough, see our Step-by-Step CargoWise Migration Guide.

Next Steps

Option 1: Do More Research

• Read our Complete Guide to CargoWise Alternatives
• Explore our ocean freight solutions for mid-size forwarders

Option 2: See Both in Action

• Request demos from both platforms
• Prepare specific workflow scenarios to test
• Ask about implementation timelines and support

Option 3: Talk to Us

Schedule a Demo →

We'll show you exactly how GoFreight handles your specific workflows—from ocean operations to air freight. See how forwarders like yours have made the switch in our customer stories.

No pressure, no obligation. Just an honest look at whether we're the right fit.

Last updated: January 2026