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GoFreight Blog

Introduction

“I’m scared to death every time I see a bill, I get a headache.” — Branch manager at a mid-size forwarder with offices in US and Asia

If this sounds familiar, you’re not alone. CargoWise billing has long been a source of confusion and anxiety for freight forwarders. Between seat licenses, cloud hosting fees, transaction charges, module add-ons, and filing fees, understanding what you’re actually paying for requires forensic accounting skills.

This guide breaks down the common CargoWise invoice line items, explains the new December 2025 pricing structure, and provides a framework for calculating your true total cost of ownership.

1. The Old Billing Model (Pre-December 2025)

Before the Value Pack transition, CargoWise invoices typically included:

Line Item

Description

Typical Range

Seat Licenses

Per-user access fee

Varies by user count

Cloud Hosting

Infrastructure costs

Monthly recurring

Module Fees

Access to specific functionality

Per module

Transaction Fees

Per-action charges

Per click/action

Filing Fees

AMS, ISF, AES submissions

Per filing

Training/Certification

WiseTech Academy

Per course/cert

The challenge: these charges weren’t always transparent, and users reported “hidden charges” appearing unexpectedly.

“They collect money every month plus invoices… plus some other things you have to collect money every time you click on it.” — Branch manager at a mid-size forwarder handling 500+ monthly shipments

2. The New Billing Model (December 2025 Value Packs)

WiseTech claims the new model eliminates complexity with a single per-transaction fee. Here’s what actually changed:

Removed: - Separate seat license fees - Cloud hosting charges - Most module-specific fees

Added: - CargoWise Automation Fee (per job) - Value Pack tier structure

New Per-Transaction Fees:

Transaction Type

Fee

Full import container with inland

$19.95

Standalone customs entry

$9.95

WiseTech’s position: “There are no more hidden costs; every expense is associated with a certain job.”

The reality: While billing is simpler, forwarders are reporting 20-50% cost increases overall. The per-transaction model means costs scale directly with volume.

3. The Per-Click Problem Explained

One of the most frustrating aspects of legacy CargoWise billing was per-action charges.

“We didn’t use CargoWise to do this because CargoWise is too expensive. They use another third party.” — Branch manager at a mid-size forwarder who switched to reduce filing costs

What this meant in practice:

Many forwarders avoided using certain CargoWise features specifically because each action triggered additional costs. This led to:

  1. Third-party tool sprawl: Using external software for ISF/AMS filing to avoid in-system costs
  2. Double-entry labor: Entering data in CargoWise AND third-party tools
  3. Incomplete system usage: Paying for capabilities but not using them

The new Value Pack model claims to solve this by including all automation features. But whether this translates to actual savings depends on your volume and usage patterns.

4. Third-Party Workarounds: The Hidden TCO Multiplier

Many CargoWise users don’t realize how much they spend on workarounds.

Common third-party additions:

Category

Why Used

Hidden Cost

ISF/AMS filing tools

CW filing was expensive

$500-2,000/month

Customer portals

CW portal limitations

$300-1,000/month

Reporting/BI tools

CW reporting complexity

$200-500/month

Accounting sync

CW accounting limitations

Labor + potential errors

The labor cost of workarounds:

If your team spends 30 minutes per day on double-entry between systems, that’s: - 10+ hours/month per person - At $25/hour = $250/month per person - For a 5-person team = $1,250/month = $15,000/year

This never appears on a CargoWise invoice, but it’s absolutely part of your total cost.

5. TCO Calculation Framework

To understand your true CargoWise costs, calculate your Total Cost of Ownership (TCO):

Direct Costs (from invoices):

Category

Monthly Amount

Base CargoWise subscription

$_______

Per-transaction/automation fees

$_______

Module add-ons

$_______

Filing fees (if in-system)

$_______

Subtotal: Direct Costs

$_______

Indirect Costs (often overlooked):

Category

Calculation

Monthly Amount

Third-party tools

Sum of all external subscriptions

$_______

Double-entry labor

Hours × hourly rate

$_______

Training time (new hires)

Hours × rate × hires/12

$_______

Error correction

Est. hours × rate

$_______

IT support/consultants

Monthly average

$_______

Subtotal: Indirect Costs

 

$_______

True Monthly TCO = Direct + Indirect

6. Questions for Your Finance Team

Use this checklist to audit your current CargoWise spend:

Invoice Analysis: - [ ] What was our average monthly CargoWise invoice in 2024? - [ ] What’s our projected monthly cost under Value Packs? - [ ] What percentage increase does this represent?

Third-Party Audit: - [ ] What external tools do we use alongside CargoWise? - [ ] What’s the total monthly cost of these tools? - [ ] Could an integrated platform eliminate any of these?

Labor Analysis: - [ ] How much time does our team spend on double-entry? - [ ] How long does it take to train new hires on CargoWise? - [ ] How many hours/month are spent on error correction

Hidden Fees Check: - [ ] Have we experienced any unexpected charges in the past year? - [ ] Do we understand every line item on our invoice? - [ ] Have we requested a detailed fee breakdown from WiseTech?

7. What “Transparent Pricing” Actually Looks Like

For comparison, here’s what to expect from modern freight software pricing:

Feature

Legacy Model

Modern Model

Pricing structure

Per-transaction + modules

Per-user, flat monthly

Monthly variability

High (scales with volume)

Low (predictable)

Hidden fees

Common complaints

None (all-inclusive)

Filing included

Extra charge

Included

Training

Paid certification

Included

The key difference: With per-user pricing, you know exactly what you’ll pay before you sign. Your costs don’t spike when volume increases.

Next Steps

This week: 1. Pull your last 12 months of CargoWise invoices 2. Calculate your average monthly direct cost 3. List all third-party tools used alongside CargoWise

This month: 1. Estimate indirect costs using the framework above 2. Calculate your true monthly TCO 3. Compare to alternative platforms

Ready to see transparent pricing?

See our pricing philosophy or schedule a demo to get a custom quote with no hidden fees.