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GoFreight TeamIntroduction
“I’m scared to death every time I see a bill, I get a headache.” — Branch manager at a mid-size forwarder with offices in US and Asia
If this sounds familiar, you’re not alone. CargoWise billing has long been a source of confusion and anxiety for freight forwarders. Between seat licenses, cloud hosting fees, transaction charges, module add-ons, and filing fees, understanding what you’re actually paying for requires forensic accounting skills.
This guide breaks down the common CargoWise invoice line items, explains the new December 2025 pricing structure, and provides a framework for calculating your true total cost of ownership.
1. The Old Billing Model (Pre-December 2025)
Before the Value Pack transition, CargoWise invoices typically included:
|
Line Item |
Description |
Typical Range |
|---|---|---|
|
Seat Licenses |
Per-user access fee |
Varies by user count |
|
Cloud Hosting |
Infrastructure costs |
Monthly recurring |
|
Module Fees |
Access to specific functionality |
Per module |
|
Transaction Fees |
Per-action charges |
Per click/action |
|
Filing Fees |
AMS, ISF, AES submissions |
Per filing |
|
Training/Certification |
WiseTech Academy |
Per course/cert |
The challenge: these charges weren’t always transparent, and users reported “hidden charges” appearing unexpectedly.
“They collect money every month plus invoices… plus some other things you have to collect money every time you click on it.” — Branch manager at a mid-size forwarder handling 500+ monthly shipments2. The New Billing Model (December 2025 Value Packs)
WiseTech claims the new model eliminates complexity with a single per-transaction fee. Here’s what actually changed:
Removed: - Separate seat license fees - Cloud hosting charges - Most module-specific fees
Added: - CargoWise Automation Fee (per job) - Value Pack tier structure
New Per-Transaction Fees:
|
Transaction Type |
Fee |
|---|---|
|
Full import container with inland |
$19.95 |
|
Standalone customs entry |
$9.95 |
WiseTech’s position: “There are no more hidden costs; every expense is associated with a certain job.”
The reality: While billing is simpler, forwarders are reporting 20-50% cost increases overall. The per-transaction model means costs scale directly with volume.
3. The Per-Click Problem Explained
One of the most frustrating aspects of legacy CargoWise billing was per-action charges.
“We didn’t use CargoWise to do this because CargoWise is too expensive. They use another third party.” — Branch manager at a mid-size forwarder who switched to reduce filing costs
What this meant in practice:
Many forwarders avoided using certain CargoWise features specifically because each action triggered additional costs. This led to:
- Third-party tool sprawl: Using external software for ISF/AMS filing to avoid in-system costs
- Double-entry labor: Entering data in CargoWise AND third-party tools
- Incomplete system usage: Paying for capabilities but not using them
The new Value Pack model claims to solve this by including all automation features. But whether this translates to actual savings depends on your volume and usage patterns.
4. Third-Party Workarounds: The Hidden TCO Multiplier
Many CargoWise users don’t realize how much they spend on workarounds.
Common third-party additions:
|
Category |
Why Used |
Hidden Cost |
|---|---|---|
|
ISF/AMS filing tools |
CW filing was expensive |
$500-2,000/month |
|
Customer portals |
CW portal limitations |
$300-1,000/month |
|
Reporting/BI tools |
CW reporting complexity |
$200-500/month |
|
Accounting sync |
CW accounting limitations |
Labor + potential errors |
The labor cost of workarounds:
If your team spends 30 minutes per day on double-entry between systems, that’s: - 10+ hours/month per person - At $25/hour = $250/month per person - For a 5-person team = $1,250/month = $15,000/year
This never appears on a CargoWise invoice, but it’s absolutely part of your total cost.
5. TCO Calculation Framework
To understand your true CargoWise costs, calculate your Total Cost of Ownership (TCO):
Direct Costs (from invoices):
|
Category |
Monthly Amount |
|---|---|
|
Base CargoWise subscription |
$_______ |
|
Per-transaction/automation fees |
$_______ |
|
Module add-ons |
$_______ |
|
Filing fees (if in-system) |
$_______ |
|
Subtotal: Direct Costs |
$_______ |
Indirect Costs (often overlooked):
|
Category |
Calculation |
Monthly Amount |
|---|---|---|
|
Third-party tools |
Sum of all external subscriptions |
$_______ |
|
Double-entry labor |
Hours × hourly rate |
$_______ |
|
Training time (new hires) |
Hours × rate × hires/12 |
$_______ |
|
Error correction |
Est. hours × rate |
$_______ |
|
IT support/consultants |
Monthly average |
$_______ |
|
Subtotal: Indirect Costs |
$_______ |
True Monthly TCO = Direct + Indirect
6. Questions for Your Finance Team
Use this checklist to audit your current CargoWise spend:
Invoice Analysis: - [ ] What was our average monthly CargoWise invoice in 2024? - [ ] What’s our projected monthly cost under Value Packs? - [ ] What percentage increase does this represent?
Third-Party Audit: - [ ] What external tools do we use alongside CargoWise? - [ ] What’s the total monthly cost of these tools? - [ ] Could an integrated platform eliminate any of these?
Labor Analysis: - [ ] How much time does our team spend on double-entry? - [ ] How long does it take to train new hires on CargoWise? - [ ] How many hours/month are spent on error correction
Hidden Fees Check: - [ ] Have we experienced any unexpected charges in the past year? - [ ] Do we understand every line item on our invoice? - [ ] Have we requested a detailed fee breakdown from WiseTech?
7. What “Transparent Pricing” Actually Looks Like
For comparison, here’s what to expect from modern freight software pricing:
|
Feature |
Legacy Model |
Modern Model |
|---|---|---|
|
Pricing structure |
Per-transaction + modules |
Per-user, flat monthly |
|
Monthly variability |
High (scales with volume) |
Low (predictable) |
|
Hidden fees |
Common complaints |
None (all-inclusive) |
|
Filing included |
Extra charge |
Included |
|
Training |
Paid certification |
Included |
The key difference: With per-user pricing, you know exactly what you’ll pay before you sign. Your costs don’t spike when volume increases.
Next Steps
This week: 1. Pull your last 12 months of CargoWise invoices 2. Calculate your average monthly direct cost 3. List all third-party tools used alongside CargoWise
This month: 1. Estimate indirect costs using the framework above 2. Calculate your true monthly TCO 3. Compare to alternative platforms
Ready to see transparent pricing?
See our pricing philosophy or schedule a demo to get a custom quote with no hidden fees.


