Gaining End-to-End Visibility Across Global Operations
United Cargo Management
About Allround Forwarding Midwest
| Company | Allround Forwarding Midwest |
| Industry | Freight Forwarding |
| Size | Small to mid-size forwarder |
| Location | Midwest United States |
| Primary Challenge | Finding complete, affordable software without overwhelming complexity |
The Search: Why 7 Systems Fell Short
Allround Forwarding Midwest knew they needed modern freight management software, but finding the right fit proved harder than expected. Each system they evaluated had fatal flaws—missing features, overwhelming complexity, or prohibitive costs. After months of demos and trials, they were frustrated but determined to find a solution that actually worked for their business.
Incomplete Solutions
"System A had great tracking but no accounting. System B had accounting but terrible UX. We needed everything in one platform."
Overwhelming Complexity
"Enterprise systems had every feature imaginable, but training would take months and our small team couldn't afford that learning curve."
Budget Constraints
"Some systems charged per module, per user tier, and per integration. The final price was 3x the advertised cost—completely unaffordable."
Implementation Nightmares
"One vendor quoted 6-9 months for implementation. We needed to be operational quickly, not wait nearly a year to go live."
The Discovery: Why GoFreight Was Different
When Allround Forwarding discovered GoFreight, they were skeptical—after 7 disappointments, could any system truly deliver? But within the first demo, they knew this was different. GoFreight offered complete functionality without overwhelming complexity, transparent pricing without hidden fees, and a team genuinely committed to their success. Finally, they'd found their perfect fit.
What Made GoFreight Stand Out
| Requirement | Other Systems | GoFreight Solution |
|---|---|---|
| Complete Functionality | Missing key features or required expensive add-ons | All-in-one platform with operations, accounting, CRM, and tracking included |
| Ease of Use | Overwhelming interfaces requiring months of training | Intuitive design that team learned in days, not months |
| Transparent Pricing | Hidden fees, per-module charges, surprise costs | Predictable pricing with no hidden fees or surprise charges |
| Fast Implementation | 6-9 month implementation timelines | Operational in weeks with dedicated onboarding support |
The Outcome: Finally, the Perfect Fit
Allround Forwarding Midwest didn't just find software—they found a partner who understood their needs. GoFreight delivered on every promise: complete functionality without complexity, affordable pricing without compromise, and fast implementation without headaches. After trying 7 systems, they finally found the one that felt like it was built just for them.
Operational Benefits
- All features in one platform—no juggling multiple systems or add-ons
- Team operational within weeks, not months, with minimal training required
- Intuitive interface that doesn't require a PhD to navigate
Business Impact
- Predictable costs with transparent pricing—no budget surprises
- Responsive support team that genuinely cares about their success
- Confidence to focus on growing the business instead of fighting software
The Comparison: GoFreight vs. The Competition
| Feature | Other Systems (Average) | GoFreight |
|---|---|---|
| Complete Features | Partial (requires add-ons) | ✓ All-in-one |
| Ease of Use | Complex (months to learn) | ✓ Intuitive (days to learn) |
| Pricing Transparency | Hidden fees, surprise costs | ✓ Transparent, predictable |
| Implementation Time | 6-9 months | ✓ 2-4 weeks |
| Customer Support | Slow, impersonal | ✓ Responsive, caring |
Inside the Platform: GoFreight's Interface
See the intuitive tools Allround Forwarding uses daily—complete functionality without overwhelming complexity
Shipment Entry & Tracking
Intuitive shipment entry interface with visual journey timeline, showing real-time milestone tracking from booking confirmation through vessel arrival to delivery
Dashboard Analytics
Real-time visibility into total profit, shipment volume, active customers, and top performers
Customer Portal
Branded customer portal providing 24/7 self-service access to shipment status and documentation
