Gaining End-to-End Visibility Across Global Operations
United Cargo Management
GC Logistics faced a challenge familiar to many growing forwarders: how to scale operations without sacrificing service quality. By partnering with GoFreight, they transformed manual, time-consuming workflows into automated processes that gave them back their most valuable resource—time. The result? A 22% increase in operational capacity, 40% more shipments per employee, and a 10% boost in customer retention. This is the story of how the right technology partner unlocks growth.
About GC Logistics
| Company | GC Logistics Inc. |
| Industry | International Freight Forwarder & Logistics Service Provider |
| Size | Mid-Enterprise |
| Locations | Palm Desert, CA (USA) & San Dionisio, Paranaque (Philippines) |
| Services | Ocean & Air Freight (Import/Export), Intermodal, Consolidated Cargo |
The Challenge: Trapped Between Manual Processes and Growth Ambitions
GC Logistics was caught in a familiar trap. Their business was growing, but their processes weren't keeping pace. Every quote request meant manually checking rates across multiple systems. Customer inquiries required digging through emails and spreadsheets. And their team was spending more time on administrative tasks than on serving customers. They knew they needed to modernize—but finding the right partner felt overwhelming.
✗Manual Process Inefficiency
Teams spent 60% of their time re-keying information from emails and spreadsheets, leading to high error rates and reduced efficiency.
✗Lack of Real-Time Visibility
High volume of "where's my shipment?" calls consumed staff time and eroded customer trust.
✗Fragmented Systems
Juggling 5-7 different tools created communication gaps between operations and finance, leading to billing disputes.
✗Inability to Scale
Manual processes meant shipment volume could not increase without proportional headcount increases.
"We were struggling with an outdated user interface, poor user experience, limited functionality, and a lack of customer support from our previous software provider. We urgently required an easy-to-use platform that could provide excellent tracking, accounting, and integrations to support our growth."
— Dipty Jardosh, Operations Manager, GC Logistics
The Partnership: From Overwhelmed to Empowered
When GC Logistics discovered GoFreight, they found more than software—they found a partner who understood their pain. The implementation wasn't just about deploying technology; it was about transforming how they work. GoFreight's all-in-one platform eliminated the need to juggle multiple systems, automated time-consuming manual tasks, and gave the team real-time visibility into every shipment. Suddenly, they weren't just keeping up—they were getting ahead.
| Pain Point | GoFreight Feature | Business Benefit & Outcome |
|---|---|---|
| Manual Data Entry | Automated Workflow Engine | Eliminated manual re-keying, reducing errors. Result: 150% increase in tasks completed |
| Lack of Visibility | Real-Time Tracking & Customer Portal | Branded self-service portal with automated updates. Result: 40% reduction in status inquiry calls |
| Fragmented Systems | All-in-One Platform | Unified operations and accounting. Result: 20% increase in collaborative document edits |
| Poor Customer Experience | Automated Notifications |
Enhanced professionalism and transparency. Result: 10% increase in retention, 35% satisfaction improvement |
The Results: Growth Without Growing Pains
The transformation was remarkable. GC Logistics didn't just improve their operations—they fundamentally changed how they do business. With GoFreight as their technology backbone, they achieved 22% operational growth while actually reducing the time spent on administrative tasks. Their team could handle 40% more shipments per employee. Customer retention improved by 10% because clients finally had the visibility and responsiveness they'd been asking for. This is what happens when technology removes barriers instead of creating them.
| Metric | Before GoFreight | After GoFreight | Improvement |
|---|---|---|---|
| Quote Response Time | 24-48 Hours | < 8 Hours | ~65% Reduction |
| Shipments per Employee | 100 / month | 140 / month | 40% Increase |
| Customer Retention Rate | 85% | 95% | 10% Increase |
| Status Update Calls | 200 / week | 120 / week | 40% Reduction |
| Business from Existing Clients | Baseline | +22% | 22% Growth |
Inside the Platform: GoFreight's Interface
Shipment Entry & Tracking
Intuitive shipment entry interface with visual journey timeline, showing real-time milestone tracking from booking confirmation through vessel arrival to delivery
Dashboard Analytics
Real-time visibility into total profit, shipment volume, active customers, and top performers
Customer Portal
Branded customer portal providing 24/7 self-service access to shipment status and documentation
How GoFreight Drives Efficiency
Q: How does automation reduce manual work?
A: GoFreight's platform automates repetitive tasks by creating workflows that trigger actions based on shipment milestones. For example, when a container is discharged, the system automatically updates the status in the customer portal, notifies the client via email, and alerts the operations team to begin customs clearance procedures. This eliminates manual data entry and email updates, directly contributing to the 150% increase in task completion.
Q: What features improved customer retention rates?
A: The branded customer portal provides clients with 24/7 self-service access to real-time shipment tracking, documentation, and invoices. This transparency and professionalism, combined with automated milestone alerts, significantly improved the customer experience. Clients no longer had to call for updates, which led to a 35% improvement in satisfaction scores and a 22% increase in repeat business.
Q: How did GoFreight improve financial accuracy?
A: By integrating forwarding operations with the accounting module, GoFreight ensures that all billable events are captured automatically. When a shipment reaches a specific milestone, the system can trigger the creation of an invoice with pre-populated data, eliminating manual calculations and forgotten charges. The platform also provides real-time visibility into overdue accounts receivable, allowing for faster collections.
Frequently Asked Questions
Can GoFreight handle multi-office and multi-currency operations?
Yes, GoFreight is designed to support the complexities of mid-large enterprises, including multi-office collaboration, multi-currency accounting, and user-based permissions to manage access across different locations and departments.
How long does implementation take?
Implementation times vary based on business complexity, but GoFreight's cloud-based platform and dedicated onboarding support team ensure a streamlined transition. We use a phased approach, starting with the highest-impact features to deliver value quickly.
