Implementing Blockchain for Enhanced Supply Chain Transparency
ChainLink Freight
UCM faced a problem that plagues many freight forwarders: demurrage and detention costs bleeding their bottom line. Every delayed container pickup meant thousands of dollars in fees. Every missed deadline frustrated customers. By partnering with GoFreight, UCM didn't just reduce costs—they transformed their entire operation. Real-time tracking replaced reactive firefighting. Automated alerts prevented delays before they happened. The result? A 53% reduction in demurrage costs and 120% growth in operational efficiency. This is the story of how visibility creates profitability.
About UCM
| Company | UCM |
| Industry | International Freight Forwarding |
| Company Size | Mid-size forwarder with multiple offices |
| Primary Challenge | High demurrage costs and operational inefficiencies |
| GoFreight Products | FMS, Container Tracking, Multi-Office Collaboration |
The Challenge: When Every Delay Costs Thousands
For UCM's operations team, every morning started the same way: checking spreadsheets, making phone calls, and hoping no containers were sitting idle at the port racking up demurrage fees. But hope isn't a strategy. Without real-time visibility, they were always one step behind. By the time they discovered a delay, it was too late—and the fees were already piling up. Across multiple offices, communication breakdowns meant duplicated efforts and missed opportunities. They knew there had to be a better way.
Excessive Demurrage & Detention Fees
Manual container tracking led to missed free-time deadlines, resulting in costly demurrage and detention charges that significantly impacted profitability.
Manual Tracking Delays
Operations team spent hours manually checking container statuses across multiple carrier websites, causing delays in customer updates and decision-making.
Multi-Office Coordination Issues
Lack of centralized visibility across offices led to duplicated efforts, miscommunication, and inconsistent customer service.
Limited Operational Visibility
Management lacked real-time dashboards and reporting, making it difficult to identify bottlenecks and optimize workflows.
The Partnership: From Reactive to Proactive
When UCM discovered GoFreight, they found a partner who understood the pain of demurrage fees and missed deadlines. The implementation wasn't just about adding software—it was about fundamentally changing how they work. GoFreight's real-time tracking replaced morning phone calls with instant visibility. Automated alerts prevented delays before they happened. Multi-office collaboration tools eliminated communication breakdowns. UCM went from constantly putting out fires to preventing them in the first place.
| Feature | Benefit | Impact |
|---|---|---|
| Real-Time Container Tracking | Automatic updates on container status, location, and milestones without manual checking | 53% reduction in demurrage costs by catching delays early |
| Automated Demurrage Alerts | Proactive notifications before free-time expires, enabling timely action | Eliminated missed deadlines and last-minute scrambles |
| Multi-Office Dashboard | Centralized visibility across all locations with role-based permissions | Streamlined coordination and eliminated duplicate work |
| Operational Analytics | Real-time dashboards showing KPIs, bottlenecks, and team performance | 120% increase in operational efficiency through data-driven optimization |
The Results: Visibility Creates Profitability
The transformation at UCM was dramatic. Those morning phone calls? Gone. The constant demurrage fees? Cut by 53%. The communication breakdowns? Eliminated. With GoFreight providing real-time visibility across their entire operation, UCM achieved 120% growth in operational efficiency. Their team went from reactive firefighting to proactive management. This is what happens when you replace guesswork with real-time data—and when you have a technology partner who understands your business.
| Metric | Before GoFreight | After GoFreight | Improvement |
|---|---|---|---|
| Demurrage & Detention Costs | High monthly fees | Significantly reduced | 53% decrease |
| Operational Efficiency | Manual processes, delays | Automated workflows | 120% growth |
| Container Tracking Time | Hours of manual checking | Real-time automatic updates | Near elimination |
| Multi-Office Coordination | Fragmented communication | Centralized visibility | Streamlined |
Operational Excellence
- •120% growth in operational efficiency through automated workflows
- •Real-time container tracking eliminated hours of manual checking
- •Streamlined multi-office coordination with centralized visibility
Financial Impact
- •53% decrease in demurrage and detention costs
- •Automated alerts prevented costly missed deadlines
- •Improved profitability through operational cost reduction
Strategic Advantages
- •Real-time dashboards enabled data-driven decision making
- •Identified bottlenecks and optimized workflows proactively
- •Scalable platform supports continued growth
Team Productivity
- •Operations team freed from manual tracking tasks
- •Improved collaboration across multiple office locations
- •Faster response times to customer inquiries
Inside the Platform: Real-Time Visibility
Container Tracking & Alerts
Real-time container tracking with visual journey timeline and automated milestone alerts to prevent demurrage charges.
Operational Dashboard
Comprehensive dashboard providing real-time KPIs, performance metrics, and operational insights across all offices.
How GoFreight Reduces Demurrage Costs
Q: How does real-time tracking prevent demurrage charges?
A: GoFreight automatically tracks container movements across all carriers and provides instant visibility into discharge dates, free-time deadlines, and potential delays. The system sends proactive alerts 48-72 hours before free-time expires, giving operations teams sufficient time to arrange pickups or request extensions. This early warning system was instrumental in UCM's 53% reduction in demurrage costs.
Q: How does multi-office coordination improve efficiency?
A: The centralized platform provides all offices with real-time visibility into shipment statuses, customer communications, and operational tasks. Role-based permissions ensure teams can access relevant information while maintaining data security. This eliminated the duplicate efforts and miscommunication that plagued UCM's previous fragmented systems, directly contributing to their 120% efficiency improvement.
Q: What operational insights does the dashboard provide?
A: The operational dashboard displays real-time KPIs including shipment volumes, pending tasks, demurrage exposure, and team performance metrics. Managers can quickly identify bottlenecks, track SLA compliance, and make data-driven decisions to optimize workflows. UCM's management team uses these insights to continuously improve processes and allocate resources effectively.
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