How to Promote Freight Forwarding Business?
With the freight forwarding industry digitally transforming, you may be considering digitalizing your lead generation marketing. Previously, it may have been feasible for your company to rely solely on networks formed through personal relationships. However, with the current trend of digitalization, this may no longer be sufficient. Freight forwarders need to start looking into digital marketing for lead generation and stay competitive in the industry.
Almost every customer in today’s generation uses the internet to find the best option. As a result, more freight forwarding companies are utilizing online channels to compete for client’s attention. Online lead generation has proven to be more efficient and effective than offline methods for freight forwarding companies. In the long run, the digital marketing channel should generate a steady stream of new leads, resulting in stable and growing revenue.
We’ve compiled a list of tried-and-true digital marketing strategies for freight forwarding companies.
Digital Advertising
Pay-per-click, or PPC, is a marketing strategy for freight forwarding companies that involves placing advertisements in search engine results for the keywords that you have chosen. If you’re new to PPC, Google Ads may be the best place to start because it allows you to place ads in Google’s search engine.
PPC advertising is based on a bidding system in which you compete with other advertisers for the keywords you’ve chosen. One of the benefits of PPC is that you only pay when someone clicks on your advertisement.
You should select targeted keywords that your clients would search for. Potential customers in your case would be shippers who want their goods shipped to other countries. Shippers would search for the keywords that would be targeted. One keyword that freight forwarders might want to target is “freight quotes.” Shippers are constantly looking for the best freight quotes in order to reduce their costs.
SEO
If potential customers can find your website via search engines, it can be one of the most effective marketing tools. Higher rankings will increase your visibility if you invest time in optimizing your website for SEO (search engine optimization).
The process of incorporating keywords related to your services on your website is known as SEO. As a result, when users enter those related keywords into search engines, your website will appear.
You can conduct keyword research to determine what keywords your potential customers are searching for, as well as which keywords your competitors are targeting. You should use these keywords to attract visitors to your website who are most likely to become customers.
Content marketing
Content marketing is an excellent way to indirectly advertise your freight forwarding service to potential clients by providing them with useful and informative information. The content can take the form of blog posts, videos, infographics, or any other type of online format.
Publishing original content can be a powerful way to connect with potential clients. When you share useful content and information with your clients, they are more likely to trust your brand.
As a result, your company will have a presence on the internet thanks to content marketing. When potential clients see that you are publishing useful and relevant information in the freight forwarding industry, they are more likely to trust you as the industry leader.
CRM for Freight Forwarders
Customer relationship management (CRM) has become an essential trend in the freight forwarding industry. Running a successful digital marketing campaign is also a critical marketing strategy for a freight forwarding company.
CRM is a collection of applications that allows you to manage your client database, interactions, leads, and customer satisfaction.
Improving your customer relationships is necessary for increasing the revenue of your freight forwarding company. Keeping customers satisfied is critical for business growth, especially in the freight forwarding industry. Concentrating on CRM will help your forwarding company remain competitive and sustainable.
Shippers can choose from a variety of freight forwarder companies to ship their goods. Lowering the price of your service may be a viable strategy in the short term, but it is unsustainable in the long run. As a result, it is critical to ensure that your customers are satisfied so that they will return for your services.
There is currently a limited amount of freight forwarding software on the market that contain the feature of CRM. GoFreight is one of the few that offers the most comprehensive CRM for freight forwarders. Request a free demo to learn how GoFreight can help accelerate your business growth and become a leader in the freight forwarding industry!
