Founder & CEO Caitlin Murphy's St. Louis NVOCC was winning bigger projects than its manual tech stack could handle. Switching to GoFreight gave the team the visibility, custom reporting, and leverage to scale the service, not the headcount.
How their operation changed
Before GoFreight
Fragmented, manual workflows
The team rekeyed data across three or four places to move one shipment from booking to invoice.
No real-time customer visibility
Customers emailed for status updates the company felt should have been pushed to them proactively.
Onboarding bottlenecks
Systems were so complex an outside party was needed just to train the team — a tax on every new hire.
With GoFreight
A single source of truth
The My Container list lets every team member see live status without checking each shipment by hand.
A portal clients actively use
Customized per-client reports cover weekly reporting, daily tracking, docs, and cost control — raising switching costs.
Bigger accounts won
Multi-vendor hospitality FF&E projects — hundreds of containers, 12-month warehouse terms — because visibility is now part of the pitch.
Why they needed to switch to GoFreight
Built by freight people
"Clearly built by people who understand freight forwarding, not generalists who built a logistics module on a CRM."
A portal worth showing clients
Ad-hoc, customized reporting per client gave hospitality and aerospace customers supply-chain visibility on demand.
A migration that fit the operation
GoFreight mapped the team's workflows before configuring anything — a 12-month project done in a few.
A team that stays
The customer success team from the sales conversations was still there at year two — a partner, not a vendor.
